What's happening at The Creative District

West Coast Cooler fixes to thrill

Posted by

Ken Stanley

on

18th July 2010

We’re delighted to announce the launch of the new West Coast Cooler advertising campaign, “Hello Night”. We worked closely with our friends at Bloom in the development of the digital component for this campaign. Our solution for the first phase of “Hello Night” includes an updated look and feel for the West Coast Cooler blog, consistent with the new advertising creative.

We also produced a widely distributed suite of engaging rich media banner ads, creating further brand awareness and driving traffic to the site. Video content created for the TV spot was cleverly integrated into the online banners to bring them to life.

Keep your eyes peeled for the second phase of this campaign. To support West Coast Cooler’s country-wide promotion, we’ll be using social media platforms to create something very special indeed. We’ll bring you more news on this very soon.